The age of first-party data: Retail media as the hero in a post-cookie world
One of the main reason for the rise of retail media is the ability to activate high quality first party…
Explainer : Different Retail Media Channels Explained and how onsite & offsite stack up against each other.
The beauty of retail media lies in it’s three different channels. These channels complement each other and their KPIs are…
Global Consumer: What does the rise of retail media mean for the largest advertisers?
The rise of retail media has potentially profound implications for the entire advertising and marketing ecosystem: not just for retailers…
How Prime Video advertising impacted broadcasters in the US.
An interesting case study regarding the power of retail data is the launch of Amazon’s Prime Video. Amazon introduced advertising…
Outlook for European Media: Slight positive for the agencies, Publicis and Omnicom ahead?
In our view, the primary beneficiaries of retail media are retailers and e-commerce platforms: they should be able to achieve…
Nine reasons to be bullish on the future of retail media
Structural E-Commerce Growth Analysts expect global E-Commerce to grow ~9% per year over the next three years. We expect retail…