Build, Buy, or Partner? The Retail Media Technology Decision Every Retailer Must Make
Every retailer serious about building a media business faces a foundational technology decision: should they build their own advertising platform,…
The Agency Opportunity: How Retail Media Could Add 1.5 Points to Media Growth
When a new category of advertising spending grows at 13–21% annually, someone benefits. The obvious winners are the retailers building…
Why Retail Media Margins Are Making Retailers Rethink Their Entire Business Model
Traditional retailing is a low-margin business. Grocery margins run in the low single digits. Even the most efficient retailers rarely…