How CPG Companies Are Reorganising for Retail Media
Retail media is not just changing where CPG marketing budgets go — it's changing how CPG marketing organisations are structured.…
commerce meets advertising
Retail media is not just changing where CPG marketing budgets go — it's changing how CPG marketing organisations are structured.…
For decades, CPG companies split their commercial investment between above-the-line advertising and trade promotion — slotting fees, co-op advertising, end-cap…