The Agency Opportunity: How Retail Media Could Add 1.5 Points to Media Growth
When a new category of advertising spending grows at 13–21% annually, someone benefits. The obvious winners are the retailers building…
Walmart, Target, and the Race to Build the Next Amazon Ads
Amazon didn't just build a successful advertising business — it showed every other major retailer what was possible. Walmart and…
Amazon Built a $47 Billion Advertising Machine Inside a Retailer. Here’s the Playbook.
Amazon's advertising business is one of the most remarkable commercial transformations of the past decade. What started as a way…
Why Retail Media Margins Are Making Retailers Rethink Their Entire Business Model
Traditional retailing is a low-margin business. Grocery margins run in the low single digits. Even the most efficient retailers rarely…
On-Site, Off-Site, In-Store: A Marketer’s Map of Retail Media Formats
Retail media isn't one channel — it's a family of channels. Understanding the distinctions between on-site, off-site, and in-store formats…
Nine Reasons Retail Media Will Keep Outpacing Digital Advertising
Most industry forecasters are too conservative on retail media. The consensus view pegs growth at roughly 8% through 2026. The…
The Identity Problem in Digital Advertising — And Why Retail Media Is the Solution
Digital advertising has an identity crisis — and it's getting worse. The tools that the industry relied on for two…
The $200 Billion Opportunity: Why Retail Media Will Be Bigger Than TV Advertising by 2025
Here's a number that should stop any media planner in their tracks: retail media is projected to reach $200 billion…
Retail Media Is the Third Wave of Digital Advertising — And It’s Moving Faster Than Search or Social
There have been two seismic shifts in digital advertising over the past two decades. The first was Search. The second…